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Item #:
140169831
Brand Global, Adapt Local: How to Build Brand Value Across Cultures 1st Edition
Item #:
140169831
€ 42
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Order now and get it around Friday, July 03
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What Stands Out
Cultural Insights
Provides deep insights into cultural nuances that influence brand perception, helping marketers tailor their strategies effectively for diverse audiences.
Global Strategy
Equips brands with a framework to maintain a cohesive global identity while adapting to local markets, ensuring relevance and resonance across cultures.
Practical Examples
Includes real-world case studies showcasing successful brand adaptations, offering actionable lessons that can be applied directly to any organization’s marketing approach.
Product Details
| Item Weight | 1.5 lbs (680 grams) |
Who Should Buy?
-
Marketing Professionals
Ideal for marketers looking to understand cross-cultural branding strategies for global campaigns and localized market relevance.
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Business Strategists
Helpful for strategists aiming to enhance brand value across diverse markets through culturally adaptive practices.
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Students of Marketing
Suitable for students seeking insights into global branding theories and practical applications in multicultural environments.
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General Readers
Not suitable for those looking for light reading material without a strong emphasis on marketing and branding concepts.
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Niche Audience Members
May not benefit readers focused on highly specialized sectors with little interest in cross-cultural branding techniques.
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Beginner Marketers
Less beneficial for beginners needing foundational knowledge rather than advanced strategies in global branding.
Product Description
Brand Global, Adapt Local: How to Build Brand Value Across Cultures 1st Edition
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Customer Questions & Answers
-
Question:
What will I learn from this book?
Answer: You will learn how to develop a global mindset, navigate cultural differences, and effectively localize your marketing strategies while staying true to your brand. -
Question:
Who are the authors and contributors?
Answer: The book includes insights from leading marketers and global brands such as Nike, LVMH, Nestlé, Shiseido, Natura, and Marriott. -
Question:
Is this book suitable for beginners in marketing?
Answer: Yes, the book is designed to provide valuable insights for marketers at all levels, helping both individuals and organizations thrive in a global market.
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€ 42
Order now and get it around Friday, July 03
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
QTY:
Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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Features & Benefits
- Learn from global experts on building international brands.
- Understand cultural nuances to captivate diverse consumers.
- Gain insights from leading brands like Nike and LVMH.
- Navigate challenges and leverage new markets effectively.
- Balance brand identity while localizing marketing strategies.
- Enhance innovation through consumer insights and data interpretation.