Item #:
147753545
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)
87% of respondents would recommend this to a friend
Item #:
147753545
€ 94
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The eighth edition of The Dynamics of Persuasion is an essential resource for understanding the power and limits of persuasion in contemporary society.
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What Stands Out
Updated Insights
This 8th edition provides contemporary perspectives on persuasion, addressing modern communication challenges and strategies effective in today's diverse digital landscape.
Comprehensive Analysis
Explores the intersection of communication and attitudes, offering extensive case studies and research that deepen understanding for students and professionals in psychology, marketing, and media.
Interactive Learning
Includes practical exercises and discussions that enhance reader engagement, making complex theories accessible and applicable in real-world scenarios for effective communication skills.
Product Details
| Publisher | Routledge |
| Publication date | June 30, 2023 |
| Edition | 8th |
| Language | English |
| Print length | 480 pages |
| ISBN-10 | 1032268182 |
| ISBN-13 | 978-1032268187 |
| Item Weight | 2.25 pounds (1.02 kg) |
| Dimensions | 7.01 x 1.11 x 10 inches (17.8 x 2.8 x 25.4 cm) |
Who Should Buy?
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Communication Students
Ideal for students studying communication, offering insights into persuasive techniques and modern attitudes in society.
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Marketing Professionals
Perfect for marketers wanting to understand consumer behavior and how to effectively influence purchasing decisions.
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Public Speakers
Great for individuals aspiring to enhance their public speaking skills through persuasive communication strategies.
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Casual Readers
Not suitable for casual readers seeking light reading material; it’s an academic-focused book that requires focus.
Product Description
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series)
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Pros
- Engaging writing style
- Current and relevant examples
- Thorough research and insights
- Practical strategies for communication
- Ideal for both students and professionals
Cons
- Some sections may feel slightly dense.
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€ 94
Order now and get it around Thursday, September 10
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Features & Benefits
- Understand the power and limits of persuasion.
- Features new scholarship on misinformation and health communication.
- Examines contemporary issues like racial injustice and climate change.
- Integrates classic terms with new global developments.
- Suitable for undergraduate and graduate courses in communication, psychology, and business.
- Comes with valuable online resources for instructors and students.
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