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Global Business Today ISE
86% of respondents would recommend this to a friend
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Global Business Today sets the standard for International Business courses and is the proven choice at both the undergraduate and graduate level.
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What Stands Out
Product Details
- Proven choice for International Business courses at undergraduate and graduate levels
- Timely, comprehensive, and practical content with a focus on the application of concepts
- Incorporates leading-edge research, current examples, and statistics for global trends and enterprise strategy
- 12th edition incorporates new scholarly research insights and covers all appropriate issues
- Content is regularly updated with current events, statistics, and examples
- Includes new opening and closing cases in most chapters, global EDGE™ features, and managerial implications in every chapter
| Publisher | McGraw Hill |
| Publication date | October 18, 2021 |
| Edition | 12th |
| Language | English |
| Print length | 640 pages |
| ISBN-10 | 1266103147 |
| ISBN-13 | 978-1266103148 |
| Item Weight | 3.13 pounds (1.42 kg) |
| Dimensions | 10.83 x 0.94 x 8.46 inches (27.5 x 2.4 x 21.5 cm) |
Who Should Buy?
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Business Students
Ideal for undergraduate students studying business, providing foundational knowledge of global business practices and strategies.
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Educators and Instructors
Useful for educators seeking a comprehensive textbook for teaching global business concepts in their courses.
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Corporate Professionals
Recommended for professionals looking to enhance their understanding of global business trends and practices for career advancement.
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Advanced Scholars
May not provide the depth of analysis required for PhD candidates or advanced scholars in international business.
Product Description
Global Business Today ISE
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Training Editorial Review
Global Business Today ISE offers a comprehensive overview of international business concepts with clear explanations and relevant examples. The 12th edition, published by McGraw Hill on October 18, 2021, spans 640 pages, providing in-depth insights into the dynamics of global trade. The book is well-structured, allowing readers to grasp complex topics easily. Its extensive print length ensures a thorough exploration of key themes, making it a valuable resource for students and professionals. Additionally, the clear language and formatting facilitate effective learning and understanding in the field of global business.
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Pros
- Comprehensive overview of international business concepts
- Well-structured for easy understanding
- In-depth insights into global trade dynamics
- Clear explanations with relevant examples
- Suitable for students and professionals
Cons
- Weight may be slightly cumbersome for travel.
Product Price History
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€ 84
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Features & Benefits
- Relevant, practical, and integrated solution for International Business courses
- Incorporates leading-edge research, up-to-date examples, and statistics
- Includes discussion of current events within the context of appropriate theory
- New insights from scholarly research have been incorporated
- Covers all appropriate issues
- Up-to-date with current events, statistics, and examples
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