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Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit
Smart Pricing introduces innovative approaches to pricing, insightful research and illustrative examples from the business world
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit
Item #: 8308868

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit

Item #: 8308868

€ 49

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Smart Pricing introduces innovative approaches to pricing, insightful research and illustrative examples from the business world
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What Stands Out

Innovative Pricing Strategies
Explore cutting-edge pricing techniques used by industry leaders to optimize profit margins and enhance competitiveness in various markets.
Real-World Case Studies
Gain insights from real-world applications and success stories of how companies like Google and Priceline leverage pricing innovation effectively.
Comprehensive Market Insights
Discover an in-depth analysis of market trends and consumer behavior, providing actionable strategies to boost your business profitability.

Product Details

Discover how to use pricing innovation for profitability with Smart Pricing 1st Edition. Shop now at Ubuy Malta for business strategies & insights.
Publisher FT Press
Publication date March 26, 2010
Edition 1st
Language English
Print length 224 pages
ISBN-10 0134384997
ISBN-13 978-0134384993
Item Weight 11.2 ounces (317.52 grams)
Dimensions 5.9 x 0.6 x 8.9 inches (15 x 1.5 x 22.6 cm)

Who Should Buy?

Suitable For
  • Business Strategists

    Professionals seeking innovative pricing strategies to enhance competitiveness and profitability in dynamic market conditions.

  • Marketing Managers

    Individuals looking to leverage pricing innovation for improving customer acquisition and retention in their marketing campaigns.

  • E-commerce Entrepreneurs

    Start-ups aiming for effective pricing models that maximize revenue and attract customers in the online marketplace.

Not Suitable For
  • Casual Readers

    Individuals not involved in business or pricing that may find the content too technical or specific.

Product Description

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit

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Marketing Editorial Review

"Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability" is a concise yet comprehensive guide to pricing strategies by two Wharton Business School professors. The book covers various pricing strategies and provides real-world examples of companies that have implemented them effectively. Additionally, it discusses the importance of smart pricing to enhance retention, frequency of purchasing, and market share. The book is an easy read and does not involve complex academic theories or mathematics. Moreover, it provides valuable insights into emerging topics such as Pay As You Wish pricing and Automatic Markdown.

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Pros

  • A concise yet comprehensive guide to pricing strategies
  • Various real-world examples
  • Provides valuable insights into emerging pricing topics
  • Easy read, doesn't involve complex academic theories or math

Cons

  • Lack of original ideas for some readers Overall, "Smart Pricing" is an excellent resource on pricing strategies for practitioners and students alike who are interested in enhancing their understanding of pricing strategies and techniques. Key Takeaways:

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