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Celebration Capitalism and the Olympic Games Routledge Critical Studies in Sport 1st Edition
The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash.
Celebration Capitalism and the Olympic Games Routledge Critical Studies in Sport 1st Edition
Item #: 57360731

Celebration Capitalism and the Olympic Games Routledge Critical Studies in Sport 1st Edition

Item #: 57360731

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The Olympic Games have become the world’s greatest media and marketing event—a global celebration of exceptional athletics gilded with corporate cash.
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What Stands Out

In-depth Analysis
Explore critical perspectives on capitalism's influence on the Olympics, offering insights into economic and social implications, making it indispensable for scholars and students in sports studies.
Research-Based Insights
Utilize extensive research and case studies examining the intersection of celebration, commerce, and sport, providing a nuanced understanding of contemporary issues in global sporting events.
Academic Relevance
Positioned within Routledge's esteemed series, this book enhances discussions around sport and society, appealing to academics and practitioners seeking to grasp the complexities of modern-day sports culture.

Product Details

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Publisher Routledge
Publication date June 23, 2014
Edition 1st
Language English
Print length 184 pages
ISBN-10 1138805262
ISBN-13 978-1138805262
Item Weight 9.6 ounces (272.16 grams)
Dimensions 6.14 x 0.42 x 9.21 inches (15.6 x 1.1 x 23.4 cm)
Part of series Routledge Critical Studies in Sport
Country of OriginThis item will be imported from US
Date First AvailableJune 09, 2021
What is in the boxCelebration Capitalism and the... For more details, please check description/product details

Who Should Buy?

Suitable For
  • Academics and Researchers

    Scholars studying the intersection of capitalism and sports will find valuable insights and critical perspectives in this book.

  • Sports Industry Professionals

    Professionals in sports management can gain understanding of commercialization and its impact on the Olympic Games.

  • Social Activists

    Those interested in social justice issues in sports will benefit from the book's critique of capitalism and globalization.

Not Suitable For
  • Casual Readers

    General readers looking for light or entertaining content may find the book's academic focus unengaging.

  • Non-Sport Enthusiasts

    Individuals not interested in sports may struggle to relate to the themes presented in the context of the Olympics.

  • Quick Solutions Seekers

    Readers looking for immediate practical solutions to sports-related issues may find the theoretical approaches frustrating.

Product Description

Celebration Capitalism and the Olympic Games Routledge Critical Studies in Sport 1st Edition

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Customer Questions & Answers

  • Question: What is 'celebration capitalism'?

    Answer: It is the theory that the Olympic Games have evolved into a large planned economy, shielding the rich from risk while profiting from public-private partnerships.
  • Question: Why are Athens 2004 and London 2012 mentioned specifically?

    Answer: They are highlighted as key examples of 'celebration capitalism,' characterized by unfettered commercialism, repression of dissent, and mainstream media complicity.
  • Question: Who would benefit from reading this book?

    Answer: Anyone interested in understanding the Olympics within the framework of global capitalism or the relationship between sports, society, and politics.

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