Item #:
47105606
Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
Item #:
47105606
€ 22
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This book is your ultimate guide to the advertising data landscape.
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What Stands Out
Comprehensive Overview
Offers an in-depth look at the digital advertising ecosystem, ensuring users grasp key data signals and trends necessary for strategic decision-making.
Strategic Framework
Equips readers with actionable strategies, enabling them to design effective digital advertising campaigns that outperform competitors and maximize ROI.
Latest Insights
Delivers the most current data insights and analytics techniques, empowering marketers to adapt swiftly to the evolving digital landscape and consumer behavior.
Product Details
| Publisher | Kosorin Dominik |
| Publication date | March 15, 2018 |
| Language | English |
| Print length | 188 pages |
| ISBN-10 | 8090713807 |
| ISBN-13 | 978-8090713802 |
| Item Weight | 6.7 ounces (189.95 grams) |
| Dimensions | 5.06 x 0.43 x 7.81 inches (12.9 x 1.1 x 19.8 cm) |
Who Should Buy?
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Digital Marketers
Essential for marketers aiming to leverage data insights for effective advertising strategies and campaign optimization.
-
Business Analysts
Ideal for analysts seeking to understand data-driven decisions in advertising that enhance business growth and performance.
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Advertising Professionals
Great resource for professionals wanting to stay updated with the evolving data landscape and competitive advertising strategies.
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Casual Readers
Not suitable for those looking for light reading material, as it focuses on in-depth data strategies and analysis.
Product Description
Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
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Advertising Editorial Review
**** The book on digital advertising data and vendors has garnered high praise from a diverse audience, particularly those involved in or entering the digital marketing field. Reviewers appreciate the book’s clarity and accessibility, recognizing it as a vital resource for understanding the complexities of data-driven marketing. One noteworthy aspect is its ability to condense and organize a vast array of information about recent developments in marketing technologies, making it a great guide for both beginners and seasoned professionals who may feel overwhelmed by the rapid evolution in the digital advertising landscape. Professors and educators have found it particularly valuable for their teaching, as it not only enhances their understanding but also provides a foundation for imparting contemporary knowledge to students. Readers have highlighted the book's easy readability, which allows them to grasp intricate topics like GDPR without feeling bogged down. The author, Mr. Kosorin, has been commended for his insights, with some reviewers expressing a desire to invite him as a speaker, indicating the impact of his work. The book is seen as essential for anyone looking to start or improve their journey in digital marketing, especially in a time when being an early mover in the field can lead to significant advantages. Overall, this title is highly recommended for anyone seeking to establish or enhance their data strategy in digital advertising. **
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Pros
- Well-organized information on data-driven marketing.
- Accessible language, making it easy to read.
- Valuable for both newcomers and experienced marketers.
- Covers essential topics like GDPR effectively.
- Acts as a time-saving resource for forming data strategies.
Cons
- No specific Cons were mentioned in the feedback provided.
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Features & Benefits
- Comprehensive coverage of advertising data concepts.
- Learn about data sources and ecosystem flow.
- Explore targeting data from third-party vendors.
- In-depth profiles of popular Data Management Platforms.
- Understand key privacy regulations like GDPR.
- Blueprint provided for designing a successful data strategy.
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