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Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI
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Rewired is a road-tested, how-to manual that McKinsey's own consultants use to help companies build the capabilities to outcompete in the age of digital and AI.
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- Rewired is a how-to manual by McKinsey & Company to help companies thrive in the digital and AI age.
- Provides a playbook for rewiring businesses to effectively utilize technology for customer experiences and value generation.
- Written by McKinsey Digital's top leaders, Eric Lamarre, Kate Smaje, and Rodney W. Zemmel.
- The book covers creating a transformation roadmap, building talent, adopting a new operating model, and more.
- Includes diagnostic assessments, technology and data architecture diagrams, how-to checklists, and case studies.
- Targeted towards leaders aiming to rewire their companies for long-term success.
| Country of Origin | This item will be imported from US |
| Item Weight | 1.2 lbs (540 grams) |
| What is in the box | Rewired: The McKinsey Guide... For more details, please check description/product details |
Who Should Buy?
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Business Leaders
Executives looking to leverage digital transformation and AI for better strategic decision-making and outcompeting rivals.
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Marketing Professionals
Marketers wanting to understand how digital tools can enhance customer engagement and personalize campaigns effectively.
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Consultants in Tech
Consultants providing guidance on digital strategies, seeking comprehensive insights into competitive advantages offered by AI.
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Casual Readers
Individuals without a background in business or technology may find the content too dense and specialized.
Product Description
Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI
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Features & Benefits
- McKinsey & Company delivers a road-tested, how-to manual for companies to build capabilities to outcompete in the age of digital and AI.
- The answer is in rewiring the business so teams can harness technology to create great customer experiences, lower costs, and generate value.
- The book covers six comprehensive sections, including creating a transformation roadmap, building a talent bench, and unlocking user adoption and enterprise scaling.
- McKinsey's digital and AI transformation playbook is captured in the pages of Rewired and includes diagnostic assessments, how-to checklists, best practices, and detailed implementation methods.
- Rewired is for leaders who are ready to do the hard work to rewire their company for long-term success.
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